A huge paradigm shift is taking place in the art scene.
Until a few years ago, there were only two really important constants in the art world: trust and long-standing relationships.
Ported to the online business, one trades art today for hundreds of millions of euros with a few mouse clicks .
[Emotion versus investment] - It's the successful mix that counts
and Artwork has become an exclusive branded commodity in many places. Big names count, and are traded as blue chips with which one can achieve high returns within a short time. The intellectual challenge with the art moves more and more into the background, the prestige of the object of the desire counts. Today, anyone who thinks anything of himself collects art, shows connoisseurship and playfully overtakes all well-staged, renowned consumer luxury brands. The only prerequisite is that the viewer recognizes the artist's code. But this deciphering is ultimately relevant to all brands.
Furthermore, investing in contemporary art is not without financial risk. Guarantees that an artist will later increase in value, perform well, do not exist.
But what about the basic, current motives of art collectors on a scientific basis? The current Deloitte Art Report says that for 81% of art buyers, both rational and emotional reasons are key. The sole, only monetary access, is decisive for 9%. Just overtaken by the emotional collector without any profit orientation. I.e. for the majority counts the balanced mix of emotion and investment.
But how to invest? In art funds, art stocks or in real assets meaning artworks? As a gallery and think tank that is a member of the Austrian Chamber of Commerce (Fachgruppe Kunsthandel), BURN-IN offers art consulting for contemporary art as part of your portfolio.
BURN-IN sees itself as a neutral mediator between art buyers, artists and other providers on the market and designs art concepts, gives an overview of the current market situation, helps with purchase decisions and the longer-term development of art collections, both in the private and corporate context. No matter what your personal intentions are, be it the love of art and/or the increasingly important factor of capital investment, especially in times of low-interest rates. Material assets are gaining more and more importance, so why not invest in "beautiful"?and
On the art of investing in art
to invest
On the other hand: the current market situation is changing. The art market and art taste are becoming more and more global, monopoly-like structures are emerging, artworka new generation of heirs and new wealth are driving art investment to unprecedented heights. The online art market has been starting to boom for quite some time, mainly due to international auctions, and the almost absolute market transparency opens up completely new perspectives. Nevertheless, it is becoming increasingly difficult to find one's way in the supply jungle.
BURN-IN assists in answering the following questions:
- For whom is an investment in art interesting at all?
- What goals can one pursue with the purchase of art?
- How will the art market in general or individual artists develop?
- How does an art investment differ from other forms of investment (shares, real estate)?
- Can you invest in the art market without buying artworks?
- What to look for when buying art?
- Why buy where (gallery, art consultant, auction house....)?
- What are the dangers of buying art online?
- Why does a collector concept make sense (positioning)?
- How and where to present art professionally (exhibition, curation, hanging, ...)?
- What is meant by art branding, creative placemaking, corporate architecture and commissioned art?
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