Albertas virtual
ART Spaces

Nach 9 beeindruckenden Ausstellungen im Traditionskaufhaus Gerngross (zur Nachlese) auf der Wiener Mariahilfer Straße, begibt sich BURN-IN in neue Sphären und betritt Albertas fazinierende virtuelle Kunst Welten.

Ab Februar 2021 konzipiert Kuratorin Alberta fiktive, beeindruckende Ausstellungen, holt namhafte Schätze aus dem exklusiven, gut gefüllten BURN-IN Depot und entführt in unbekannte, geheimnisvolle Welten und Szenerien. Der faszinierender Dialog zwischen Räumen und Werken verführt zum bequemen online-Kauf. Denn alle virtuellen Ausstellung wurden direkt mit dem online-Depot vernetzt und weltweit geliefert.



In February 2020, the contemporary BURN-IN gallery moved to Gerngross and established Vienna's first exclusive boutique gallery on the first floor of the 140-year-old traditional department store. BURN-IN shows exciting themed exhibitions on 150 m2 of exhibition space. The newly designed artist islands show national and international positions from emerging and established artists and represent a prestigious cross-section of the current BURN-IN portfolio.

Gerngross convinced BURN-IN with its highly frequented, central location (Mariahilfer Strasse is the largest shopping street in Vienna | approx. 22,000 Gerngross visitors daily) | many museums, sights, cultural institutions and the 1st district are just a stone's throw away), the unique ambience, the excellent architecture and the art affinity of the management.


"Art at Gerngross is important to us and we want to bring it closer to our customers every day.

With BURN-IN gallery we have found the perfect partner on the subject of art and we look forward to the joint implementation.“
Nila McCallum Management Gerngross

Most exclusive art shopping 

BURN-IN stages the contemporary gallery as an exclusive boutique in the unique setting of the traditional department store, as an art temple in the iconic shopping temple, and presents the multifaceted portfolio in an exciting art space for discerning art lovers and collectors.

BURN-IN art mission 2020

In 2020 BURN-IN starts another trend-setting art mission! With the new location, the gallery addresses potential new target groups in an atypical environment (department store) who have not yet found their way into classic galleries. People who love the exclusive, but were afraid of thresholds to visit galleries. BURN-IN's mission is to create attractive approaches for this group appealing art collecting as a sustainable investment.

The open space concept offers casual, free access for all Gerngross visitors to the BURN-IN exhibitions and exciting positions of the BURN-IN artists. The motto: Reward yourself with a fantastic BURN-IN art break and excellent works. Feel the difference and positive change of original art, which is also changing your living and working environments fundamentally!
Just come by, enjoy and get advice.

Benefit from the greatly extended opening hours (58 hours per week), the perfect public transport connection (underground directly in the house, etc.), the adjacent parking garage with 300 spaces and the disabled-friendly infrastructure. The BURN-IN team is looking forward to your visit!

BURN-IN is thus writing another important chapter in its ten-year history. The BURN-IN boutique gallery in the midst of well-known lifestyle labels and event restaurants with wonderful views over the rooftops of Vienna - an exclusive, sensual (art) shopping experience for the young and old.

Whoever buys art always wins.


The contemporary BURN-IN gallery creates and manages impressive exhibitions on relevant topics. The interdisciplinary agency develops tailor-made branding and communication projects for companies and artists and focuses on strategic management and marketing combined with artistic intervention.

The result: an authentic overall picture that emotionalises, attracts attention and creates meaningful values.

Invest in something sustainable and unique. Your order is our mission

BURN-IN, we are passionate about art.


Sonja Dolzer
CEO and founder of BURN-IN

about contact

Philomena Pichler
art installation at Gerngross "Bilderwald der Phantasie" July 2019

about the artist online-depot




08. Mar to 27. Mar
Richard Fischer (DE)
zur Übersicht


08. Mar to 27. Mar
Richard Fischer (DE)
zur Übersicht


08. Mar to 27. Mar
Richard Fischer (DE)
zur Übersicht

getting there

Primary tabs