FIRST MOVER | BURN-IN visioning and positioning workshops for artists

Everything you can imagine is real. 
Pablo Picasso - Spanish painter and sculptor (1881-1973)

Artists are endowed with a literal art and creativity gene. They are the true visionaries and seismographs of our society. But still, very few manage to be among the top players in the international art scene. Why is that?

FIRST MOVERS who move

Two reasons are highly relevant: On the one hand, the creation of a unique artist brand (style, artistic concept and its perfect authentic communication of the USP, the unique selling proposition) and the exact timing of innovation. Because currently, it is precisely this communication competition that decides the success of the art creators.

This sounds highly provocative for many artists, but as many renowned international studies show, corresponds to the reality of the art market.

A FIRST MOVER is what modern management theory calls pioneering strategies. In the field of art, these are new artistic concepts, techniques, and communication models that differ significantly from existing ones, in short, not me-toos (imitators, i.e. not follow-on strategies), but revolutionary innovations.

FIRST MOVER | BURN-IN vision and positioning workshops for artists

Use the excellent know-how of BURN-IN and benefit from the successful networking of management and art. In the BURN-IN visioning and positioning workshops, we provide an overview of relevant effects and impact mechanisms and thus open up new horizons!

In individual workshops, we develop together your needs aligned medium- to long-term concept that works.