GreenART Return on Culture:
An unusual business model
The controversial, inspiring LO magazine starts where the mainstream leaves off. It inspires, revealing unfamiliar perspectives. It is written by thought leaders in theory and practice for thought leaders and afterthinkers who do not want to be shaped by their environment, but rather consciously take their future into their own hands and shape it successfully.
In the current issue 124 of the magazine LO Learning Organization for Relational Management and Organization (editor IRBW, Dr. Sonja Radatz) - thematic focus Business Model: NEW - Sonja Dolzer wrote a four-page article by reporting on living corporate cultures, sensual brands, tangible and intangible values and the context to strategic art (GreenART). She describes the holistic BURN-IN approach and shows the significant potential of the art ecosystem. GreenART for a balanced, cultured world with lucrative returns, the Return on Culture. An unusual business model with enormous drive.
Background: Sonja Dolzer and Sonja Radatz met a few months ago. Radatz is founder of the IRBW Institute, author of 19 books, keynote speaker, guest lecturer at several universities and successfully accompanies companies and organizations with her relational approach. The BURN-IN Kunstraum Schönbrunn is located in the premises of the IRBW Institute at Zuckerbäckerstöckl 39 (Schönbrunn Palace | Vienna)