BURN-IN US Market Entry

Creative Placemaking & Art-Branding Seminars across Denver, Dallas & Oklahoma City

Creative Placemaking Art-Branding Regional Identity

For almost one year BURN-IN and Prof. Carl Raschke (University of Denver) have been planning the US market entry. This November Sonja Dolzer and Renate Polzer held 3 seminars on the subject of Creative Placemaking and Art-Branding in Denver, Dallas and Oklahoma City, compared European and American approaches and presented completely new and sustainable BURN-IN solutions for companies, communities and artists.

Within these events BURN-IN organized art-interventions to the issue of regional identities, which had a strong appeal to the audience. All artworks will be exhibited in Theater 166 in Dallas in January 2016!

BURN-IN Ignite Seminars & Art-Interventions 11/2015

An overview of our successful seminar series across three major US cities

Interactive US Tour Map

Seminar Overview

Creative Placemaking and Strategic Art-Branding

Developments on the international art- and communications-market - globalization of branding & art
Creative Placemaking | ART-Branding | the macroeconomic point
Culture counts | the European top-down approach
Philosophy of UNESCO, EU supporting program for culture, art and creativity until 2020 | endowment 1,5 Mrd.€
Regional programmes | Creative Region Upper Austria
Case Studies | Linz 09, Linz City of Media Arts, AEC, Prix Ars Electronica

BURN-IN offers | focusing companies and local communities

The Return on Culture concept | trademark BURN-IN | the platform | the gallery, think & do tank
The Storytelling concept | the iceberg model
Trends in arts sponsorship | the BURN-IN USP: art-branding
CSR | brand equity | corporate identity | intangible assets

BURN-IN offers | focusing artists

Active development of art-branding projects | BURN-IN as a navigator
New exhibition format for 2016 | the gallery-method | annual theme: Diversity contra Identity? Values and culture
Presentation of the gallery-portfolio and the philosophy | invitation to US artists | call for entries 2016 (american quarter)

Vienna Secession, Wiener Werkstätte, Arts & Crafts movement and Bauhaus

Similarities and new aspects concerning BURN-IN
The Bilbao-Effect
Mass Migration to Europe | consequences

BURN-IN goals and follow up

Acquisition of companies, organizations, communities and artists
Acquisition of strategic partners (galleries, management-consultants, investors)
International cultural exchange
Initiation of an international, interdisciplinary book-project | Creative Placemaking and Art-Branding

ART-INTERVENTIONS

Focusing Regional Identities

Speed Creativity via Écriture automatique

Our Approach

Bringing people together is the main purpose of our Art Interventions. We have been creating these workshops especially for managers to offer teambuilding workshops to their crew as a strategy to fully deploy their creative potential and optimize group dynamics.

Écriture automatique is one of these methods for free association. The poets in Surrealism used it for their experimental literature. We were transforming it for our team-painting program in a sort of blind painting, not only working on a visual but as well on an emotional level.